The show must go on… even if you aren’t around to see it. Important funeral homes like Lazaro Costa offered rental carriages for grand processions to Recoleta Cemetery. The above photo appeared as an advertisement in the society magazine “Caras & Caretas” with the following text:
For 200 pesos, a good funeral service with four horses & a footman, including an imitation mahogany coffin, open casket service, liveried carriages, notices placed in newspapers, etc.
Although a friend sent me this photo & did not record the publication date, surely this is from the early 20th century. Assuming this could be from 1915, 200 pesos would be the equivalent of $83 USD, or $1,930 USD in today’s currency!